What 5 Things Does Your Dental Practice Need to Do with Your Website
As a dental practice, you are in the business of making people want to smile so they can display their attractive, pearly white teeth to the world. So why not give existing and prospective patients something to smile about so they will want to do business with you in the future by presenting a clean, professional, and appealing website?
Afterall, it is your website that online users will first encounter when it comes to forming those all-important first impressions about your business. The website for your dental practice, if done right, immediately confers credibility onto your business with online consumers. In fact, credibility research from Stanford University found that half of all consumers say they make judgments about a company’s credibility based on their website design.
How fast do online users make a decision about whether to potentially become your newest patient or leave when they visit your website? Consider this: It takes only 50 milliseconds, or 0.05 seconds, for online users to form an opinion about your site that determines whether they will stay or leave.
5 Elements of a Successful Website for Dental Practices
Now more than ever – especially in a post-COVID world – your dental practice must establish a level of comfort and build trust with skittish and nervous consumers who have only recently begun venturing out again after multiple lockdowns and public mobility restrictions.
If you offer visitors a well-designed, content rich, and informative website, your practice can start to cultivate relationships of trust with potential new patients.
So, here are five actions your dental practice can take when it comes to creating a successful website that will generate consistent pools of new prospective patients.
1) Mobile Friendly & Intuitive Design
Above all, you want your website to be user friendly, or intuitive when it comes to making it easy for online users to navigate your site. Visitors to your website need to be able to quickly find the information they are searching for, which means you need to anticipate their actions.
Ultimately, you want your site’s design to enable visitors to know exactly what to do when it comes to investigating your dental services. The easier your website is to use, the more people will use it. This means a greater number of potential new patients for your dental practice.
When it comes to how online users access your dental practice site, it is a different world than even just 10 years ago. For example, as it stands now, nearly 60 percent of online users visit websites on mobile devices. You want your website to present beautifully on all platforms that include smart phones, iPads, desktops, and laptops. Your site needs to load fast and be convenient to navigate for mobile so visitors will be encouraged to spend more time on your site.
Having a mobile-friendly website significantly reduces your “bounce” rate, or people leaving your site. Remember, the longer online users stay on your website, the greater the chances they will become your newest patients.
2) Consistently Create New Content for Your Website
Your goal with your dental practice website is to regularly engage online visitors with up-to-date, fresh content. You want to create valuable, relevant and helpful information that motivates visitors to book a consultation or schedule an appointment with your dental business.
Fresh, regularly updated content can also significantly enhance the effectiveness of your SEO (Search Engine Optimization). This translates into more online users finding your dental practice website on search engines like Bing and Google. When more people encounter your site, that means your new patient pool grows and builds for the future.
Remember, that your website is a living, breathing entity that needs to be periodically refreshed with new and interesting content in order to consistently drive traffic to your site and keep online users there longer.
3) Present the Human Side of Your Dental Practice
Before someone is going to make the big decision to commit their teeth to your dental practice, they want to know about you and your team. This is why your “About Us” page is so crucial. It is your staff bios – that include photos and provide insights into the personality of your practice – that will allay safety concerns of your newest potential patients.
Your goal is to build trust and share your practice’s story. Visitors have an opportunity to learn about your practice culture and some personal information about your staff. This allows your website visitor to form a human connection with your practice.
Keep in mind that people do business with people they know and are comfortable with. That is why it is important to have a strategic personal online presence. As your new visitor to your site develops a virtual rapport with you and your team, you are that much closer to converting a visitor into a patient.
Emphasizing the human side of your dental practice is a pivotal part of a successful website.
4) Patient Safety Page
If you consider how much stress people are under now given 1 ½ years of living through an anxiety-inducing pandemic, then it should be a priority for your dental practice to put people at ease by emphasizing patient safety.
In a world that has been deeply shaken by COVID-19 and its lethal rampage, your website should reflect this “new normal” we are living in that is marked by nervous consumers who want to be healthy and safe in all their public interactions.
If you want your dental practice to be appealing to visitors and entice them to learn more about your services, then underscore your commitment to patient safety. Outline the precautions your staff is taking with patients to minimize their risk of exposure to the coronavirus. Address ways you are modifying dental treatments and administrative protocols in order to keep patients safe.
You need to communicate that your practice takes the welfare and safety of patients seriously. Reflect this new normal atmosphere by having photos on your website of dental hygienists garbed in personal protective equipment (PPE) when treating patients. As trust matters more now than it ever has, you want your website to convey that your dental practice offers a safe and healthy environment for all forms of treatment and care.
5) Patient Resources Page
There is little doubt that the COVID-19 pandemic has taken a huge toll on the economy, leaving millions of Americans in worse shape financially than before this public health emergency. Despite the stark financial straights of many, people still need and want dental services.
This is where your dental practice comes in with a website that showcases ways that patients can save money and still have their teeth cared for. You can bet that consumers are weighing the need for dental care with their ability to afford it. You can make your dental practice more enticing to wary online users by including on your site discount packages and ample information on insurance coverage for dental services.
Your “Patient Services” Page could include the following elements:
- Insurances that your dental practice accepts
- Membership plans for uninsured patients
- Patient forms
Prospective patients will appreciate making these financial assistance services available and it will work to your advantage when it comes to motivating visitors to become new patients.
Let Lemon Head Design Help Your Business Succeed Online
Lemon Head Design is a web services agency that has a proven track record of helping businesses – and dental practices – be successful with well-designed, money-making websites. Our award-winning designers produce websites with the user in mind so businesses can more easily connect with potential customers.
Among the online services we provide are Web development, Web maintenance, graphic design, marketing services, and Chatbot with Live Chat and SMS.
With Lemon Head Design, we will create a professional, eye-catching website that attracts the people you want as customers, all while contributing to your bottom line!
For more than a dozen years, Lemon Head Design has been the premier source for website design in Utah. We have helped hundreds of our clients succeed online. Why shouldn’t our next client be you?
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