How you should handle and operate a website is similar to a car. If you don’t change your oil regularly, instead of running smoothly down the highway, that perfectly tuned engine will probably seize up and become a big, expensive decoration in your driveway. Similarly, if you do not take proactive measures to maintain your website on a monthly basis, it could turn out to be just as useless.
We don’t want you to waste your money on a website that is not properly maintained. When you invest in a website for your business, you want to make sure it operates at maximum capacity. Also, you want to generate all the benefits you can from your website that includes SEO capabilities and customer interaction tools.
So, we are suggesting you don’t overlook these 5 aspects of web maintenance so you get your full return on investment with your website.
Chatbot & Live Chatbot
More and more companies now offer Live Chat and Chatbots to customers in addition to other communication channels. These premier website features have been around for many years since the 1990s and, in some cases, earlier than that even.
Operating Live Chat and Chatbot has many advantages. For example, 40 percent of consumers are more likely to purchase from a company if they offer Live Chat, according to one study. Another study indicates that as much as 63 percent of customers were more likely to revisit a website that provides Live Chat.
Live Chat also can mean reduced customer service costs. Live Chat allows agents to multi-task. Agents can handle one to three chats at a time, whereas call agents can only take care of one call at a time.
Live Chat also translates into a superior customer service experience with a website. Customers appreciate the convenience of Live Chat. They can chat while they are doing other tasks, for example.
The benefits of Chatbots are plentiful. Studies show that consumers have the tendency to buy from companies that appear more modern and innovative. Having Chatbots is an ideal way to signal to your customers that your company is at pace with modern technology and is dedicated to innovation.
Chatbots also enable your company to provide customer service outside of your operating hours. You can operate customer service 24/7 with minimal cost. The chatbot will decrease your overall operating costs by offering 24/7 support instead of agents being inundated with calls when your business opens the next day.
Lemon Head Design: Never miss a lead from your website. At Lemon Head Design, our chatbot captures leads through a conversational flow and includes Live Chat and SMS Text Messaging!
Web Maintenance should always include reviewing analytics. Analytics allows you to identify problems as well as opportunities. You can detect Web traffic trends, for example. Following the path a visitor takes within your website, you can determine what type of information the visitor is seeking, particularly on Web Pages that have unusually high bounce rates. Conversely, you can find out what type of content, products, or services visitors are interested in on Web Pages that receive more engagement – visits, social shares, links, referrals.
Update WordPress and Plugins
There is no reason not to update both WordPress core and plugins on a regular basis. Simply log into your admin area, and a few clicks later, everything can be updated. This is an important component to effective WordPress security. If you don’t frequently update WordPress and plugins, you also run the risk of being hacked. Updating on a monthly basis is prudent to avoid your website being exposed to new vulnerabilities.
Be aware that about 57% of data breaches are attributed to poor patch management and that is a common aspect of Web maintenance that businesses tend to neglect, is patch management. But rest assured we at Lemon Head Design address that in our Web maintenance plans for our clients.
Check Website on Multiple Devices
Websites can display incorrectly as Web browsers, plugins, and script libraries are updated. So it is worth your time to review your most important Web Pages on your website on several different devices that include a desktop, laptop, tablet, and a smartphone.
Testing Functionality of All Forms
You might all of a sudden no longer be receiving inquiries through your website simply because of an update to Contact Form 7. The plugin developers probably resolved an issue that was not causing immediate problems, but eventually could have. Experiences like this can be avoided if you test the forms after updating the plugin.
Remembering all of these aspects of Web maintenance will pave the way for your business to operate a truly dynamic website that will also be a money-generator for your company!
Let Lemon Head Design Help Your Business Succeed Online
Lemon Head Design is a web services agency that has a proven track record of helping businesses be successful with well-designed, money-making websites. Our award-winning designers produce websites with the user in mind so businesses can more easily connect with potential customers.
Among the online services we provide to our clients are Web development, Web maintenance, graphic design, marketing services, and Chatbot with Live Chat and SMS.
With Lemon Head Design, we will create a professional, eye-catching website that attracts the people you want as customers, all while contributing to your bottom line!
For more than a dozen years, Lemon Head Design has been the premier source for website design in Utah. We have helped hundreds of our clients succeed online. Why shouldn’t our next client be you?