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The Importance of Web Maintenance

Creating the perfect website that effectively represents the unique selling proposition and brand differentiation points of your business, replete with eye-catching photos and dazzling images, informational graphics, compelling promotional content, and a memorable banner, requires much planning, effort, time, and precise execution. The natural reaction to the completion of your site might be to forget about it and let it work for you.

The problem lies in the fact that your site, in order to help you generate new and regular interest for your products or services among customers and potential customers, must be updated regularly. Your site must be refreshed with new and modified content periodically. Your customers are looking for up-to-date information when they visit your website.

It might be helpful to think of your website as a de-facto storefront for your business in the 21st century digital age. This means you are obligated to ensure that your business website contains the latest and most relevant information to steer visitors to your products and services. Remember, the ultimate goal of your site is to convert visitors into customers!

That is why that after web development must come web maintenance.

Reasons Web Maintenance is Vital

1. Improves Your Site SEO

Keeping your website updated and maintained properly is also important for search engines. Why? Because search engines index your site according to the “if-modified-since” code in your website’s HTTP header. In fact, search engines will ignore your website if you haven’t modified it in months, or longer. They will ignore your site and prioritize other sites, like your competitors.

Search Engine Optimization, or SEO, works to optimize your website so it displays near the top of Search Engine Results Pages (SERPs) on search engines such as Bing and Google. Higher search results means your business is much more likely to draw large volumes of traffic on a regular basis. Website traffic is the life blood of your business, as this traffic includes potential new customers who might buy your products or services.

Search engines will not favorably showcase your business website if it does not contain updated content. Only well maintenanced websites will be near the top in SERPs and, as a result, funnel more online users to their sites. If you have neglected your site, you can expect it to plummet in the search engine rankings, greatly limiting the number of online users who know about your business.

2. Ensures Your Site is Secure

In an era of unprecedented numbers of websites being hacked, it has never been more important to ensure your site is fully and completely secure. A hacked website could cost your company a lot of money. That is why you don’t want to miss out on the constant flow of improvements in online security.

Regular maintenance of your website will help to ensure your site is protected from sinister efforts to hack into it. Popular CMS, or Content Management Systems, products such as WordPress have regular updates designed to keep your site safe. However, if you have ignored your site for some time, you might find yourself missing out on crucial security updates.

Website maintenance is the perfect answer to the threat of hacked websites.

3. Enhances Your Brand Image

Again, your website is the online storefront for your business. You want to be sure that your site reflects the best and latest information about your company. This relevant content could include current sales and discount offers, product updates, customer service incentives, and the addition of new services.

It is critical that your site represents your brand fully, including your brand messaging. This also translates into ensuring the design of your website is up to current, best standards. That won’t happen if you don’t keep up on site maintenance.

Think of it this way: the integrity of your brand is at stake when it comes to doing or not doing web maintenance.

4. Provides a Superior Visitor Experience

Keeping your website maintained properly will go a long way toward delivering a positive experience for online users who visit your site. When consumers enjoy a better experience on your website, they are much more likely to buy your products or services.

By making sure your apps function correctly, your photos display fully, graphics load right, and your content hits the right notes when it comes to powerfully promoting your brand, you are improving the user experience. People are more likely to stay on your site longer if it is intuitive and user friendly. This only happens if you are dedicated to web maintenance.

5. Fresh & Updated Content

The goal with your marketing content is to be as persuasive as possible when it comes to motivating online users to purchase your products or services. In order to accomplish this objective, you need web maintenance that includes updated content. If you don’t refresh your content on a regular basis, readers will not learn about the latest features and newest benefits of your products.

Stale content is a sure way to cause visitors on your site to “bounce,” or leave your site and visit one of your competitor’s sites. Your website should ideally have new information added to it at least every few or several months to capture the latest changes to your business. Otherwise, visitors to your site will get the impression that your business is not very active and, even worse, is indifferent toward its website.

6. Receive the Latest Software Updates

Websites generally contain complex software applications. That is why, similar to the operating system on your computer, your website should be kept up to date for performance reasons.

For example, if your website is on a WordPress platform, then you need to be updating the core software, in addition to plugins and themes, on a regular basis. There is usually, at minimum, one official WordPress update each month.

The advantage of a website maintenance plan is that you have competent web developers who, as part of your web maintenance, will be sure your site receives all the new features and updates for your site’s platform. This will keep your website fresh and prevent bugs from hindering the performance of your site.

Ultimately, website maintenance will guarantee that your site is operating smoothly and functioning at optimal performance levels.

Let Lemon Head Design Help Your Business Succeed Online

Lemon Head Design is a web services agency that has a proven track record of helping businesses be successful with well-designed, money-making websites. Our award-winning designers produce websites with the user in mind so businesses can more easily connect with potential customers.

Among the online services we provide are Web development, Web maintenance, graphic design, marketing services, and Chatbot with Live Chat and SMS.

With Lemon Head Design, we will create a professional, eye-catching website that attracts the people you want as customers, all while contributing to your bottom line!

For more than a dozen years, Lemon Head Design has been the premier source for website design in Utah. We have helped hundreds of our clients succeed online. Why shouldn’t our next client be you?