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The Pros and Cons of the Do-It-Yourself Website

Whether you are a business owner or an entrepreneur, your online presence can make or break your professional enterprise. Having a compelling and relevant website is essential to establishing yourself as a serious competitor in your industry. It can also have a massive impact on the success of your business. Keep in mind that the…

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Are You Ready For Google’s Core Web Vitals?

For a business to be successful, it must invest its time and efforts in acquiring new customers. Businesses, big and small and in various industries, have as their main objective to gain positive notoriety and build their visibility and awareness with their target markets – or the people who are most likely to be interested…

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Why Your Website is Failing Your Credit Union

Your website contains the heart and soul of your business. It is a repository of important information that represents the core identity of your company. Your website also reflects the personality of your business and it plays an integral role in establishing your brand as a serious player in your industry. A business’s online presence…

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5 Things You Can Do to Improve Your Web Design Today

When people visit your website, you have approximately seven to 10 seconds to impress them and convince them to explore your site more fully before they decide to leave. Businesses that lead their industries don’t just have the best products, they are the companies that communicate what it is they are selling the clearest and…

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Why your WordPress Website Should Always Have a Child Theme

WordPress child themes borrow their functionality from other themes commonly known as the parent themes. Before Child Themes, making theme updates on WordPress was a challenge. This became particularly disturbing if you discovered that your theme had a weakness that could be exploited by hackers to your disadvantage. If you updated your WordPress to get…

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Is Your Brand Boring? Spice it up With These 7 Tips

Building a strong and interesting brand is important for organizations if they are to remain relevant and competitive. Very few brands get to enjoy a market with few competitors. For this reason, having a bland and boring brand can derail any business no matter how unique their products and services are. Herein are seven effective…

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Learn to code: The basics that every site owner needs to know

Thanks to development in technology and software, today nearly anyone can create and manage a website for business or personal purposes. However, it is not as easy as it sounds. To be a successful webmaster, a person must get acquainted to web programming languages, the most common and important of which is Hyper Text Mark-up…

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Which Colors Will Ruin Your Site’s Chances at Converting Sales

Today the internet is awash with hundreds if not thousands of business websites all across the globe, but have you ever asked yourself what colors serve to attract clients and which ones actually repel them? It is common knowledge that colors leave a first lasting impression and can subliminally affect how potential clients perceive your…

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What Makes for a Good Logo?

A logo is an important component of a business brand. It is the visual manifestation of a business and symbolically represents the business values, products and services. An effective logo is one that invokes feelings in consumers and allows them to instantly associate it with the particular business. For business brands to have long term…

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Why We Love SEO (And You Should, Too!)

Essentially, SEO (the common abbreviation for Search Engine Optimization) is the process of affecting the visibility of a website in search results using the right content and keywords. The main aim of SEO is to ensure that a website ranks higher on search engines for various keywords. To get to the first page of Yahoo!,…

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