SEO

Anybody who owns a website or oversees the marketing of a particular brand has, at one time or another, asked themselves an important question: should I focus on increasing web traffic or focus on conversion? More to the point: why can’t I do both? In a perfect world, you’d be able to drive traffic and…

It might be tempting to think that the artful use of keywords is all you need to succeed in the world of SEO, but that couldn’t be further from the truth. Increasing your page rank is a full-time job, and it takes experience to understand exactly what you need to do to make sure your…