SEO

Why We Love SEO (And You Should, Too!)

Essentially, SEO (the common abbreviation for Search Engine Optimization) is the process of affecting the visibility of a website in search results using the right content and keywords. The main aim of SEO is to ensure that a website ranks higher on search engines for various keywords. To get to the first page of Yahoo!,…

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5 Ways to Skyrocket up the Search Rankings

No matter how amazing their products or services may be, no company can turn a profit unless they are getting as much publicity as possible. For many businesses, this will require a modern website that is ranking well in the search engine results pages, but maintaining these sites is often easier said than done. Anyone…

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Where Should You Spend Your Time: Traffic or Conversion?

Getting more traffic to a company’s website will do absolutely nothing if that traffic immediately hits the back button and leaves. On the other end of the spectrum, a website with stellar conversion rates may be a waste of money if there is not enough traffic flowing in. Finding a balance between traffic and conversion…

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How to Successfully Guest Post on Popular Sites

Despite Matt Cutts (of Google fame) scaring guest bloggers all over the place, it remains probably the most viable SEO and brand building strategy in existence. There are two different types of guest posting: Posting for quantity in order to get lots of links. Posting for quality on top sites in order to build a…

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What Everybody Ought to Know About Keyword Research

Search engine optimization is a tough industry to break into. Competition is fierce, particularly for keywords. As a website owner, you may already be aware of this. When your potential customer types “pet grooming” into a search engine, they are going to receive millions of results. How do you break through to the top of…

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Where Should You Spend Your Time: Traffic or Conversion?

Anybody who owns a website or oversees the marketing of a particular brand has, at one time or another, asked themselves an important question: should I focus on increasing web traffic or focus on conversion? More to the point: why can’t I do both? In a perfect world, you’d be able to drive traffic and…

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