Marketing
5 Crucial Tactics to Increase Your Shopping Cart Conversion
No matter how life-changing your product may be, guiding the customer to the checkout phase, and then beyond, can be a delicate process. Knowing what to do (and what not to do) along the way is all-important if you want customers to follow through on their purchases. Here are five important tips to help you…
Read More6 Conversion Tips Every Website Must Use
There are few things as challenging in the world of online marketing as increasing a website’s conversion rate – nor as gratifying once you’ve succeeded in doing so. Some marketers have thrown up their hands and accepted that conversion rate is something they have no control over, while others have taken it upon themselves to…
Read More5 Crucial Tactics for Pay Per-Click-Advertising
When it comes to pay-per-click advertising, a successful campaign will rely on equal parts scientific inquiry and trial-and-error. While there are certain tried-and-true methods to use, there’s a great deal more experimentation to be done when it comes to finding out what works for your particular brand. Here are five ideas to get you started.…
Read MoreLemon Head Design Receives 2013 Best of Springville Award
We are very proud to share the news that Springville Award Program has rated us as the top web design and development company in the Springville, Utah region. It’s a huge achievement for us and I take this opportunity to thank our clients, partners and our design and development team for making this happen. You…
Read MoreHow to Write Effective Web Content like a Pro
As a small business owner, you’ve recognized how important it is to have a blog for your business. And seeing how you’re the expert, who better to write about your industry than you? However, even for the most practiced writers, creating content can be intimidating. Where do you start? How do you write a blog…
Read MoreWhere Should You Spend Your Time: Traffic or Conversion?
Anybody who owns a website or oversees the marketing of a particular brand has, at one time or another, asked themselves an important question: should I focus on increasing web traffic or focus on conversion? More to the point: why can’t I do both? In a perfect world, you’d be able to drive traffic and…
Read MoreGet Rid of Email Blindness Once and For All
With the attention of marketers turning more and more toward social media sites, it’s easy to sometimes forget the tried-and-true methods of reaching out to prospective clients and customers. Email marketing is something of a lost art these days, but it doesn’t have to remain that way. Whether it’s accessed from a personal computer or…
Read MoreHow You Can Leverage Social Media to Increase Your Site Traffic
Social media has been touted by many as the ‘next big thing’, with companies jumping on the bandwagon and setting up accounts with little consideration put into why and how, then wondering why they haven’t achieved the expected results. Using social media can be the key to increasing your website’s ranking quickly if time and…
Read MoreWhy Your Website is Missing the Mark (and how you can fix it!)
There’s more than one way to gauge the effectiveness of a given website, but arguably the most important is your conversion rate. In case you haven’t heard the term by now, website conversion refers to the frequency with which you visitors behave the way you want them to. This could include purchasing a product, signing…
Read More3 things you can do today to drastically increase your SEO rankings
It might be tempting to think that the artful use of keywords is all you need to succeed in the world of SEO, but that couldn’t be further from the truth. Increasing your page rank is a full-time job, and it takes experience to understand exactly what you need to do to make sure your…
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