Marketing

5 Essential Tips to Measure the Success of Your Site

To be able to accurately measure the success of a website is the only way to continue improving it, but many are unsure of the metrics that they should be using. Success will be defined differently for every single website and company, but there is some common data that can be used to understand exactly…

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The Secret to Writing Killer Headlines

No matter how engaging an article, blog post, guest post, white page, or press release may be, it simply won’t get the attention that it deserves without the perfect headline. Unfortunately, writing these eye-catching headlines is one of the most difficult skills to pick up. For those that are ready to drive in more quality…

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How to Successfully Guest Post on Popular Sites

Despite Matt Cutts (of Google fame) scaring guest bloggers all over the place, it remains probably the most viable SEO and brand building strategy in existence. There are two different types of guest posting: Posting for quantity in order to get lots of links. Posting for quality on top sites in order to build a…

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How to Write Blog Posts that Actually Make You Money

For a long time, blogging was considered as sort of an online diary where people share their feelings. Then, it evolved into “look at the places I’ve been and what I’m eating!” Lately, it’s been used as a way to grab attention from Google as a companion to your sales site. They’ve been looked at…

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5 Easy Changes to Fix Your Email Marketing

The easiest and most profitable form of Internet marketing is email marketing. Email marketing software is dirt cheap (when you’re starting out) and your list is made up of people who have requested info from you. You can contact them as often as you’d like about your business. There’s a reason that most Internet entrepreneurs…

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5 Surefire Signs You Need a Site Redesign

Websites are a little like cars – they get outdated pretty quick. That 2000 Saturn you have isn’t cool anymore; it’s just old. (And no, sites that get old enough don’t become awesome again, like a ’73 Chevelle). Unfortunately, this means you’ll need a site redesign every few years to stave off becoming outdated and…

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4 Ways to Sell Your Freelance Work

As a designer who owns my own business, I’m constantly on the lookout for more ways to get my design services in front of more people. Of course, that’s relevant to any freelance industry – from blog post writing, to social media management, or different forms of consulting. With so many people trying to peddle…

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Split-Test Your Way to a Site Design That Converts

When it comes to designing a web page, there’s so much more to it than putting together something pretty. For example, take a look at Google, Ebay, or Walmart.com. These aren’t sites that would win awards for ingenuity and creativity. They’re plain and very straightforward in the information they’re giving you. But they’ll beat the…

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Why Providing Info is More Profitable than Selling a Product

The most high-valued commodity on the Internet is knowledge and information. Think about it. Why do you Google something? Isn’t it almost always to learn something? Maybe you’re trying to remember an actor’s name, where the closest Italian restaurant is, or how to build a good sales funnel – regardless, you came online to learn…

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