Marketing

When it comes to using and leveraging technology, businesses are constantly awaiting “the next big thing” when it comes to advancements so they can stimulate more growth and lead in the marketplace and this could not be more true than in the artificial intelligence space. We are clearly still in the artificial intelligence (AI) infancy.…

Since its onset in March 2020, the COVID-19 pandemic has triggered huge ripples throughout the U.S. economy, leaving staggering numbers of Americans unemployed, and even more underemployed. This devastating novel coronavirus and the widespread shutdowns and even lockdowns it has caused throughout the U.S. had a profound impact on the job market in 2020 and…

Building bigger and powerful brands takes continuous effort. It involves strategically positioning your brand as a better option in the market and developing a reputation as an expert in your industry. Startups and small business owners may expect overnight success for their brands, but it never happens that way. Getting to the top is a…

Your website visitors expect you to make it easy for them to get in touch with you. The harder it is for the end-user the less likely they are to take the time to reach out. Historically contact forms have been the go-to and trusted method for your users to get in touch. Contact forms…

Just about everyone that searches through their inbox will realize that the vast majority of emails go unread. Even when emails are specifically requested by a past client or potential lead, it does not take much for them to get lost in piles of spam. That being said, an effective email campaign can still be…

Creating world-class content is one of the pillars of a powerful online presence, but this is no easy task for those that are not professional writers. Choosing appropriate subjects, collecting accurate information, and even posting the content at the correct time often makes this process feel like a full-time job. For those that have had…

It does not take much to become exasperated with a blog that is not attracting visitors and then converting those visitors into subscribers. Many bloggers will invest a few weeks into their website and expect immediate gratification, but that kind of transformation is a rarity. Creating a successful blog with a growing base of subscribers…