Marketing

Is Your Brand Boring? Spice it up With These 7 Tips

Building a strong and interesting brand is important for organizations if they are to remain relevant and competitive. Very few brands get to enjoy a market with few competitors. For this reason, having a bland and boring brand can derail any business no matter how unique their products and services are. Herein are seven effective…

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10 Email Subject Line Templates that Sell

Just about everyone that searches through their inbox will realize that the vast majority of emails go unread. Even when emails are specifically requested by a past client or potential lead, it does not take much for them to get lost in piles of spam. That being said, an effective email campaign can still be…

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How to Write Good Articles Even if You’re not a Pro

Creating world-class content is one of the pillars of a powerful online presence, but this is no easy task for those that are not professional writers. Choosing appropriate subjects, collecting accurate information, and even posting the content at the correct time often makes this process feel like a full-time job. For those that have had…

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How to get Visitors to Subscribe on your Blog

It does not take much to become exasperated with a blog that is not attracting visitors and then converting those visitors into subscribers. Many bloggers will invest a few weeks into their website and expect immediate gratification, but that kind of transformation is a rarity. Creating a successful blog with a growing base of subscribers…

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Where Should You Spend Your Time: Traffic or Conversion?

Getting more traffic to a company’s website will do absolutely nothing if that traffic immediately hits the back button and leaves. On the other end of the spectrum, a website with stellar conversion rates may be a waste of money if there is not enough traffic flowing in. Finding a balance between traffic and conversion…

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How to Leverage Great Photographs to Help You Sell Your Products

Great product photography isn’t an easy feat for even the most experienced photographers. There are countless details to consider, especially when a business owner plans on leveraging those photographs to increase their sales. If you are ready to take your photos to the next level, then take a look at some of these simple tactics…

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How to Sell Your Products Directly From Your Site

Creating a successful online store is not as intuitive as opening a local brick-and-mortar shop, but the results of an effective online presence can be staggering. You will instantly have access to potential customers throughout the world as well as reduce many of the logistical costs that plague new businesses. Anyone that is ready to…

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27 Things About Social Media Your Boss Wants To Know

There is an art to helping out your boss and your company without becoming an office outcast, and one of the best ways to do this is to offer them some simple and proven advice when the opportunity presents itself. Here are 27 tips, tricks, and ideas that your manager will definitely want to know…

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Where to Find High Quality Free Images on the Web

Business owners no longer need to spend thousands when they are in need of high-quality photos for brochures, pamphlets, or any other digital or print releases. While there is a time and a place in which custom photos will need to be purchased, many projects require nothing more than some generic media to break up…

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How to Know Which Designer is Right for You

Hiring the perfect web design firm is about much more than having an ergonomic website or eye-catching graphics. Your website is often the first impression that potential clients and customers will have of your company, and this is why choosing a web designer is a process that should never be taken lightly. If you are…

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