Design

Is Your Brand Boring? Spice it up With These 7 Tips

Building a strong and interesting brand is important for organizations if they are to remain relevant and competitive. Very few brands get to enjoy a market with few competitors. For this reason, having a bland and boring brand can derail any business no matter how unique their products and services are. Herein are seven effective…

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Learn to code: The basics that every site owner needs to know

Thanks to development in technology and software, today nearly anyone can create and manage a website for business or personal purposes. However, it is not as easy as it sounds. To be a successful webmaster, a person must get acquainted to web programming languages, the most common and important of which is Hyper Text Mark-up…

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Which Colors Will Ruin Your Site’s Chances at Converting Sales

Today the internet is awash with hundreds if not thousands of business websites all across the globe, but have you ever asked yourself what colors serve to attract clients and which ones actually repel them? It is common knowledge that colors leave a first lasting impression and can subliminally affect how potential clients perceive your…

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What Makes for a Good Logo?

A logo is an important component of a business brand. It is the visual manifestation of a business and symbolically represents the business values, products and services. An effective logo is one that invokes feelings in consumers and allows them to instantly associate it with the particular business. For business brands to have long term…

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Why We Love SEO (And You Should, Too!)

Essentially, SEO (the common abbreviation for Search Engine Optimization) is the process of affecting the visibility of a website in search results using the right content and keywords. The main aim of SEO is to ensure that a website ranks higher on search engines for various keywords. To get to the first page of Yahoo!,…

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How to Leverage Great Photographs to Help You Sell Your Products

Great product photography isn’t an easy feat for even the most experienced photographers. There are countless details to consider, especially when a business owner plans on leveraging those photographs to increase their sales. If you are ready to take your photos to the next level, then take a look at some of these simple tactics…

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Where to Find High Quality Free Images on the Web

Business owners no longer need to spend thousands when they are in need of high-quality photos for brochures, pamphlets, or any other digital or print releases. While there is a time and a place in which custom photos will need to be purchased, many projects require nothing more than some generic media to break up…

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How to Know Which Designer is Right for You

Hiring the perfect web design firm is about much more than having an ergonomic website or eye-catching graphics. Your website is often the first impression that potential clients and customers will have of your company, and this is why choosing a web designer is a process that should never be taken lightly. If you are…

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5 Surefire Signs You Need a Site Redesign

Websites are a little like cars – they get outdated pretty quick. That 2000 Saturn you have isn’t cool anymore; it’s just old. (And no, sites that get old enough don’t become awesome again, like a ’73 Chevelle). Unfortunately, this means you’ll need a site redesign every few years to stave off becoming outdated and…

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4 Ways to Sell Your Freelance Work

As a designer who owns my own business, I’m constantly on the lookout for more ways to get my design services in front of more people. Of course, that’s relevant to any freelance industry – from blog post writing, to social media management, or different forms of consulting. With so many people trying to peddle…

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