Business

5 Reasons you Should Use Apple Pay and Stripe Payment Gateways on your WordPress Website

There are many forms of payment options that online vendors can accept: debit cards, credit cards, Cash On Delivery (COD), and even bank transfers. However, online retailers are increasingly expanding their options to include more technology-focused gateways. One such payment option that’s spreading across the web is Apple Pay. Apple Pay is a mobile payment…

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Is Your Brand Boring? Spice it up With These 7 Tips

Building a strong and interesting brand is important for organizations if they are to remain relevant and competitive. Very few brands get to enjoy a market with few competitors. For this reason, having a bland and boring brand can derail any business no matter how unique their products and services are. Herein are seven effective…

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What Makes for a Good Logo?

A logo is an important component of a business brand. It is the visual manifestation of a business and symbolically represents the business values, products and services. An effective logo is one that invokes feelings in consumers and allows them to instantly associate it with the particular business. For business brands to have long term…

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Why We Love SEO (And You Should, Too!)

Essentially, SEO (the common abbreviation for Search Engine Optimization) is the process of affecting the visibility of a website in search results using the right content and keywords. The main aim of SEO is to ensure that a website ranks higher on search engines for various keywords. To get to the first page of Yahoo!,…

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10 Email Subject Line Templates that Sell

Just about everyone that searches through their inbox will realize that the vast majority of emails go unread. Even when emails are specifically requested by a past client or potential lead, it does not take much for them to get lost in piles of spam. That being said, an effective email campaign can still be…

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How to Write Good Articles Even if You’re not a Pro

Creating world-class content is one of the pillars of a powerful online presence, but this is no easy task for those that are not professional writers. Choosing appropriate subjects, collecting accurate information, and even posting the content at the correct time often makes this process feel like a full-time job. For those that have had…

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How to get Visitors to Subscribe on your Blog

It does not take much to become exasperated with a blog that is not attracting visitors and then converting those visitors into subscribers. Many bloggers will invest a few weeks into their website and expect immediate gratification, but that kind of transformation is a rarity. Creating a successful blog with a growing base of subscribers…

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Where Should You Spend Your Time: Traffic or Conversion?

Getting more traffic to a company’s website will do absolutely nothing if that traffic immediately hits the back button and leaves. On the other end of the spectrum, a website with stellar conversion rates may be a waste of money if there is not enough traffic flowing in. Finding a balance between traffic and conversion…

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The Worst Advice We’ve Ever Heard About Business

When it comes to the world of business, it is an unfortunate fact that there is generally more bad advice than good advice. Even so-called experts may be giving false information for their own personal gain, and this can mean some major issues in the future for small to medium-sized businesses. Here is a closer…

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How to Outsource and Build Profitable Partnerships

Entrepreneurs have often seen outsourcing as an option that was only available to the largest of businesses, but this has all changed in recent years. Outsourcing can be a positive solution to a number of dilemmas that business owners are going to experience over the years, but many are unsure of where to begin this…

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