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According to the Direct Marketing Association, email marketing can have an ROI of more than 4300! Email marketing allows you to stay in touch with your clients and potential clients even after they have moved on. An excellent example of the importance of utilizing email marketing is the sales funnel. It details the process by…Read More
Copywriting only has one goal. It doesn’t matter if you’re writing a blog post, capture page, sales letter, or email. You want your copy to help move your prospect down the marketing funnel until they hit the “Add to Cart” button on your eventual sales page. So then what’s the main goal? It’s to sell…Read More
Bidsketch is a pretty sweet online service that I stumbled across. It allows you to easily create a proposal that your clients can electronically sign. It was specifically created for freelance web designers and includes a number of features that are applicable to designers but it could really be used for any needing a proposal.…Read More
In 2007, my wife and I purchased our first house and the very first thing that we did was replace the carpets. It was awful, I’m pretty sure the carpet came installed with the house in the early 70′s. They were an ugly mixture of pinkish colors and smelled of rotted animal droppings. My wife…Read More
You have a product or service to sell? How do you connect your customers to your product and get them to buy? Men like Claude C. Hopkins, the pioneer of modern advertising, connected their customers to their products through landing pages. The media was different but the idea was the same. They sent sales letters…Read More
More and more people are using mobile phones and tablets for everyday web browsing without ever touching their desktop PC. If it hasn’t already happened, it won’t be long before mobile phones and tablets will be in use in greater numbers than desktops and laptops, in fact the mobile world will very likely replace the…Read More