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There are many forms of payment options that online vendors can accept: debit cards, credit cards, Cash On Delivery (COD), and even bank transfers. However, online retailers are increasingly expanding their options to include more technology-focused gateways. One such payment option that’s spreading across the web is Apple Pay. Apple Pay is a mobile payment…Read More
Building a strong and interesting brand is important for organizations if they are to remain relevant and competitive. Very few brands get to enjoy a market with few competitors. For this reason, having a bland and boring brand can derail any business no matter how unique their products and services are. Herein are seven effective…Read More
Thanks to development in technology and software, today nearly anyone can create and manage a website for business or personal purposes. However, it is not as easy as it sounds. To be a successful webmaster, a person must get acquainted to web programming languages, the most common and important of which is Hyper Text Mark-up…Read More
Today the internet is awash with hundreds if not thousands of business websites all across the globe, but have you ever asked yourself what colors serve to attract clients and which ones actually repel them? It is common knowledge that colors leave a first lasting impression and can subliminally affect how potential clients perceive your…Read More
A logo is an important component of a business brand. It is the visual manifestation of a business and symbolically represents the business values, products and services. An effective logo is one that invokes feelings in consumers and allows them to instantly associate it with the particular business. For business brands to have long term…Read More
Essentially, SEO (the common abbreviation for Search Engine Optimization) is the process of affecting the visibility of a website in search results using the right content and keywords. The main aim of SEO is to ensure that a website ranks higher on search engines for various keywords. To get to the first page of Yahoo!,…Read More
Just about everyone that searches through their inbox will realize that the vast majority of emails go unread. Even when emails are specifically requested by a past client or potential lead, it does not take much for them to get lost in piles of spam. That being said, an effective email campaign can still be…Read More
Creating world-class content is one of the pillars of a powerful online presence, but this is no easy task for those that are not professional writers. Choosing appropriate subjects, collecting accurate information, and even posting the content at the correct time often makes this process feel like a full-time job. For those that have had…Read More
It does not take much to become exasperated with a blog that is not attracting visitors and then converting those visitors into subscribers. Many bloggers will invest a few weeks into their website and expect immediate gratification, but that kind of transformation is a rarity. Creating a successful blog with a growing base of subscribers…Read More
No matter how amazing their products or services may be, no company can turn a profit unless they are getting as much publicity as possible. For many businesses, this will require a modern website that is ranking well in the search engine results pages, but maintaining these sites is often easier said than done. Anyone…Read More