Building bigger and powerful brands takes continuous effort. It involves strategically positioning your brand as a better option in the market and developing a reputation as an expert in your industry. Startups and small business owners may expect overnight success for their brands, but it never happens that way. Getting to the top is a cumulative process that requires consistency in building trust, authority, awareness, and love for your brand.
Be the trusted source of information for your niche
Start with your website since it’s the first contact you have with customers and industry stakeholders. A well-organized website with ever-green content can give your brand the momentum it needs to get to the top. Good content and useful insight on your site can exponentially improve your site’s search engine ranking. Once you are the top of search results, getting the niche dominance you seek becomes effortless.
The leading brands often seek first to fulfill the informational needs of customers before pitching a sale. Audiences love new knowledge that adds value to their lives. Websites that provide in-depth guides, tutorials, and statistics are some of the most authoritative in their niches. You can use a similar formula.
Share knowledge offline
It takes more than just a great online presence to catapult your brand to the top of your niche. You need to give it a voice offline by looking for engagement opportunities in the community. Take part in public speaking at workshops and conventions. Speaking at events like these casts the limelight on your brand.
You can use these public speaking opportunities to tell the story of your brand. Share its values and missions to bolster its reputation as a problem solver and value creator. You can speak in an industry event, or any other where matters touch on what affects your customers and suppliers.
Nurture the right industry relationship
Your brand doesn’t necessarily have all the answers to the issues that customers face. There is always an opportunity to direct them to where they can find help in the industry. This is not giving away business. Instead, it’s proactively participating in the growth of your niche. You can get more referrals this way as a result.
As long as they are not direct competitors, you need an engagement strategy for the other businesses in your niche. You can host workshops or create networking events. You can spearhead or participate in joint research projects that help the niche as a whole.
Participate in community social responsibilities
Volunteer in your community. What can you do to help? Community participation doubles brand awareness and brand love.
People love dealing with a brand that is directly involved in transforming lives. Choose a cause that you are passionate about and make the most out of it. Let everyone see what you are doing. And always tell the story of the impact—never let them forget that your brand is making a difference.
Be a better employer
The journey to the top takes a concerted effort. You need a team of highly skilled and passionate individuals to help distinguish your brand by what they do. The right team of employees makes it easy to land clients and keep customers. It reduces operating costs and improves efficiency leading to better value for consumers.
The right employees can be your brand ambassadors, both online and offline. It is possible to have such a team of people if you are a better employer. That means paying better salaries and giving your people opportunities for growth.
Becoming the leader in your niche can help your business reach its true growth potential. Use the above strategies to earn trust and build brand love, loyalty, and authority.