5 Key Factors Why You Should Do a Website Redesign
In a recent study, as many as 67 percent of people cited a website’s design as the most important factor in determining business credibility. Research indicates that people spend just seven to 10 seconds on a website before deciding to leave. The average time spent on a website is just 45 seconds.
Clearly, it is in the best interest of any size business to enhance the effectiveness of their website design. In fact, a well-designed website is the best tool you have to promote your brand and to successfully establish a positive first impression.
Simply put, your website is the identity of your business. It requires the utmost dedication, attention, and investment. This includes paying close attention to the effectiveness of your website design.
There are many reasons why it may be necessary to do a redesign of your business website. A wholesale redesign has a good chance of increasing engagement with your existing customers and potential new customers.
In this blog space, we will examine the five factors you should consider when thinking about whether to undergo a website redesign for your business.
1) Is Your Website Built on a CMS Like WordPress?
An online content management system (CMS) gives your business the ability to create, edit, publish and store digital content. CMSes provide graphical user interfaces for creating, editing, and publishing content without having to write code.
We recommend WordPress as a dynamic and powerful CMS that will deliver excellent results for your business. It is no wonder that WordPress is the most popular CMS in the marketplace. It has been estimated that nearly one-third of all websites operate on the WordPress CMS.
This program is free to download and use. In addition to being intuitive, it is also search engine friendly. WordPress is also among the most customizable platforms due to its thousands of themes and plugins.
Lemon Head Design can build our client a custom theme for their business in WordPress with a fully customizable design and page builder that makes future editing a breeze. You don’t have to be a coding expert to effectively use WordPress.
If you are not utilizing a CMS like WordPress, this could be a legitimate reason for doing a redesign of your website.
2) Is Your Website Optimized for Mobile?
About 47 percent of businesses do not have mobile-friendly websites. This means that 47% of businesses are missing out on over half of their consumers.
It is imperative to the success of your online presence that your business website functions well on a mobile device. In addition to a well formatted mobile website, your website when viewed on a mobile device should take advantage of text-based phone numbers or email addresses that prompt direct calls, text messages, and emails.
There are numerous benefits related to your website being optimized for mobile. A mobile optimized site reformats itself for mobile devices ensuring that your business website will properly display on small devices which in turn will create a pleasant experience for your customers and ensure they can get all the information they need in order to take action, namely hiring you and your company or service.
Mobile optimization also means your site will be easier for visitors – that includes your existing and potential new customers – to navigate. People are more likely to remain on your site longer if they see that your website offers helpful large navigation buttons and maximizes images according to their device’s screen size.
Here are three more benefits for your business making sure it is mobile optimized:
- Improved Website Speed: Your website is sure to load quickly if it is optimized for mobile devices and meets mobile standards. Be warned that online users will not linger on your website if they struggle to load your pages on their devices. The longer consumers stay on your site, the more likely that they will purchase your products or services.
- Enhanced User Experience: Without a satisfying user experience, your bounce rate – the number of visitors who quickly leave your website – will skyrocket. But if visitors can easily read your pages of content, and navigate your site on a smaller screen, this will drastically improve the user experience. That translates into a higher conversion rate, and a healthier bottom line.
- Increased User Engagement: When your site is optimized for mobile, this will entice visitors to engage your content. This includes clicking on links to learn more about your products and services. The more online users interact with your site, the better the chances that they will like your content and purchase what you are selling.
Improved Mobile SEO: A few years ago, your mobile SEO, or search engine optimization, wouldn’t affect your regular SEO. However, due to the number of mobile users today, Google has begun factoring a website’s mobile SEO into their overall ranking. This means that if you don’t have a website that’s optimized for mobile use, it will actually hurt your SEO. Mobile SEO is extremely important to local SEO. Many people will perform search queries on the go when they are looking for a specific business. These people want to buy. If they are near your physical location and they find your website while doing a mobile search, they’re more likely to drop in and make a purchase. Poor mobile SEO will translate to poor local SEO, thereby potentially hurting your ability to attract local customers.
3) Are There Clear Calls to Action?
Examples of compelling calls to action on your website include the following:
- Learn More
- Call Now
- Buy Now
- Subscribe Here
An effective call to action uses action words, is written in the first person, is short and simple, and they are easy to find. There should also be a sense of urgency in your CTAs.
Advantages of calls to action, (CTAs) for your business are:
Growing Your Email Subscribers
Expanding your list of email subscribers is an essential part of your sales funnel. Your business can generate and nurture leads with the right email campaigns.
Increasing Conversion Rates
In order for your business to succeed, you need a high conversion rate – converting visitors into buyers – and have a recurring pool of new customer prospects. A CTA is the ideal way to obtain information that can be leveraged to build relationships with website visitors and that includes new prospects.
Promoting Deeper Engagement Among Visitors
CTAs prompt your visitors into exploring more of your website, and this could include learning more about your products or services. For example, installing a link to your social media channels at the end of a blog that reads, “Follow us on Instagram”, is sure to generate more followers on social media.
A well-placed CTA like the one mentioned above should lead to a broader social media presence for your business.
A website redesign that includes numerous CTAs has the potential to significantly improve your profit margin.
4) Does Your Website Have a Modern Design and Does It Follow Best Practices?
Why should you make it a priority for your business to have a modern website? Because it could substantially improve the perception among visitors of your business. By having a contemporary website, you create an image of your business that it is highly relevant in today’s digital marketing space. Additionally, you convey the important message that your website is utilizing the latest technologies to promote your products or services.
A modern website will make it more likely that you are staying current with the latest
IT environment. This translates into more updates for your site. Modern websites make it much easier to keep up with the ever-changing IT infrastructure.
Your contemporary website will be able to keep updated by using plug-ins and software to help prevent your site from being hacked.
Having a modern website for your business will also lead to improved usability for your visitors. If your site is attractive and easy to navigate and contains relevant content, it will help to ensure visitors spend more time exploring your pages.
Following Best Practices
When building your website you want to make sure that it is optimized for page speed. Be warned that online users will not linger on your website if they struggle to load your pages on their devices. The longer consumers stay on your site, the more likely they will purchase your products or services. Additionally, Google has started including page speed when factoring your overall ranking. A slow website translates to a poor user experience and Google will degrade your SEO if you don’t pay close attention to the speed of your website.
When it comes to website design, adhering to best practices will ensure your site’s visitors will view your brand in a positive light. Be sure to follow best practices so you improve the chances of online visitors staying on your site longer, making it more likely they will become your newest customers.
It is worth doing a redesign of your website if it does not reflect a modern design and uses the latest tools and software to run at optimal efficiency.
Here are some of the most important best practices to follow when it comes to website design:
Choose a Typography That is Easy to Read and Skim
Being that website typography affects how we read, as well as how we feel about the text on a page, it is essential to select thoughtfully.
Select a Color Scheme That Suits your Brand
The color of your content can affect your readers’ emotions. It also shapes how we understand and interact with the content.
When choosing a color for your text, consider these goals:
- Evokes emotion
- Looks attractive
- Makes your website easy to read and navigate
- Strengthens your brand identity
Utilize White Space to Break Up Text and Other Elements
The benefit of white space in your website content is that it provides visitors to your site with visual breaks as they process your design and content. This is aesthetically pleasing as it minimizes distractions. White space also makes it much easier for users to process information, focus, and understand what is essential in your content.
Use Texture to Add Depth and Personality
It is important to keep in mind that the objective of web textures is to replicate the physical sensation of touch with another sensation, which is sight. They are an ideal design alternative to solid color backgrounds, especially if you are seeking to add depth and personality to your website.
5) Do You Feel the Need or Have a Desire to Redesign Your Website?
Are you having doubts as to the effectiveness of your website? Is it coming up short in your conversion rate? Does it draw the quality prospect leads that your business needs to stay ahead of the competition?
It is a good idea to assess your site’s performance on an annual basis, looking at how well it showcases your products or services, and improves the user experience. As you examine your website, you could identify certain issues that may convince you to undergo a site design.
A high bounce rate may be a sign that your current website design is not serving your bottom line well. It is possible that visitors are having a hard time with the e-commerce side of your business. Any obstacle to ensuring a positive user experience needs to be addressed in a website redesign.
We invite you to partner with Lemon Head Design so our digital marketing experts can perform a free website audit. We will evaluate your existing website and make recommendations with the goal of optimizing the appeal of your site.
Let Lemon Head Design Help Your Business with a Professional Website Redesign
At Lemon Head Design, we will help you turn your business goals into an effective website design so that get you the results you need and deserve. All our website designs are guaranteed to work seamlessly across any device, whether it be a tablet, laptop, desktop, or mobile phone.
Lemon Head Design is a leading web maintenance and web design firm in Utah that offers unique websites for our clients. We invite you to partner with Lemon Head Design as we set out to redesign your website. Your business will reap the benefits of a professional website redesign in the form of increased traffic and heightened engagement with visitors.
Our responsive websites are designed and built for your business and brand needs.
At Lemon Head Design, we have helped hundreds of our clients succeed online. Why shouldn’t our next client be you?
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