It does not take much to become exasperated with a blog that is not attracting visitors and then converting those visitors into subscribers. Many bloggers will invest a few weeks into their website and expect immediate gratification, but that kind of transformation is a rarity. Creating a successful blog with a growing base of subscribers is going to require a comprehensive strategy, patience, and perhaps even a little professional help.
Make Subscribing Easy
This may seem like an obvious statement, but far too many blogs have their subscription buttons hidden away and out of sight. Within moments of visiting the site’s homepage, reading an article, or skimming through an email, everyone should be able to see subscribe and share buttons. It is also a good idea to click through each of these buttons every few weeks to make sure that they are directing visitors to the right pages and accounts.
Demonstrate the Value of Subscribing
The vast majority of traffic that lands on your blog will be gone within moments. Even visitors that stay to read an article may not feel like it is worth their time or energy to subscribe. In order to combat this, bloggers must demonstrate the value of subscribing as clearly and succinctly as possible. A simple way to do this is to explain exactly what kind of information, sneak peaks, or giveaways that a subscriber will receive.
Offer Your Content to Other Bloggers
One of the biggest mistakes that many new bloggers make is feeling as if other blogs are their enemies. Quite the opposite is true, and creating long-term relationships with bloggers that write on the same topics will be beneficial to all parties involved. If you have recently produced content such as an ebook, then you may want to consider offering it to other bloggers with free downloads and links. Just be sure to ask that they include your name, your blog’s name, and your subscription button along with the ebook.
Increase Your Traffic
This is another tip that may sound obvious, but it is far easier said than done. A blog that is failing to attract new visitors will not be able to increase subscription rates no matter how great the information may be. All bloggers will need to take some time to carry out on-site and off-site optimization. Those that are unsure of how to do this may want to take a look at some professional optimization, especially in those first few months.
Reduce Your Bounce Rates
A high bounce rate is one issue that bloggers must avoid at all costs. A bounce rate simply means the amount of traffic that leaves after visiting just a single page for no longer than a few moments. Not only does a high bounce rate mean that the information was not helpful, but it will also reduce a website’s standings in the search engine results pages. To reduce your site’s bounce rate, it is important to make sure that all incoming links land on the right page, visitors are provided with easily-digestible information, load times are as short as possible, and every single page is easy to skim through.
Creating a blog is a great way to enjoy your favorite subjects, express yourself creatively, and even make a little money on the side. These few tips and tricks will help you turn one-time visitors into lifelong subscribers by creating a real sense of community.