Great product photography isn’t an easy feat for even the most experienced photographers. There are countless details to consider, especially when a business owner plans on leveraging those photographs to increase their sales. If you are ready to take your photos to the next level, then take a look at some of these simple tactics that you can use to manage your pictures as efficiently as possible.
Use Photographs That Evoke Emotions
Outside of a few rare products or services, your photos should be creating some sense of emotion in the viewer. While the potential customers may not laugh out loud at a single photograph, they should being to feel some minor emotions. Whether it is a sense of happiness, adventure, or pride, the vast majority of customers make their decisions because of their emotions. Use this knowledge to begin replacing second-rate photos with powerful images that will drive sales.
Integrate Themes or Mascots When Possible
Even if your company does not have a mascot, website mascots are extremely popular these days. The reason for this comes down to branding, or creating a unique “culture” around a company or website. It may not be appropriate to attach a goofy cartoon to every one of your pictures, but photography for your company should at least have some universal themes. From filters and borders to quirky angles and set backgrounds, anyone that sees the photograph should know exactly where it came from.
Give Photographs a Human Touch
You may be surprised to hear that adding human faces to your photographs could actually increase your conversion rates. Purchasing goods and services through a website can quickly become dry and impersonal, but this can be avoided with a few well-placed images with friendly faces. Even minor touches such as a picture of an employee along with a tag line will make a site more personal and welcoming. This is a great time to get motivated employees to help out with online sales.
Use Photos to Validate
Anyone that is making a purchase online wants to feel as if the item they are purchasing is popular, tangible, and used by others. A stock photo and a block of information will make the page feel sterile and could actually drive away traffic. Whenever possible, you should speak with satisfied clients and ask for a quick picture and comment for the website. Potential clients that see satisfied customers on the page are much more likely to make a purchase.
Know When Pros Are Needed
A business owner may have some skill with photography or have an aspiring photographer on their payroll, but it is always a good idea to know when to go to the pros. Product pictures and other photos that will go on the website will be extremely important, and if there is any chance that mistakes could be made you will want to seek out a professional photographer. These pros can help with the minor details such as shading and depth of field that most hobbyists will not consider.
Ditch the Stock Photos
There is a time and place for stock photos, but filling a site with nothing but this type of media will almost always be detrimental to your conversion rates. Even if you do not have the option for a professional photographer, there are countless places to acquire rights to high-quality photos that will only be seen on your website. The simple fact is that modern consumers will quickly notice when cheesy stock photos are used.
These few simple tips will help you and your company begin using photos to draw in traffic and make conversions quicker than ever.